Tom Brady just announced he’s launching a line of underwear as part of his ever-growing Brady clothing brand.

To create some social media buzz around the upcoming launch, the 44-year-old football icon modeled the new pieces himself in a home video.

In a recent video posted to the Brady Brand Instagram page, Brady’s model wife Gisele Bündchen films the star quarterback in a pair of the soon-to-be-launched boxers as he looks at himself in the mirror.

“Hmm, somebody’s got new underwear on,” Bündchen says teasingly in the video. “What is this? Hey, new underwear.”

The underwear line, which will feature both boxers briefs and briefs, is set to launch on June 9.

All underwear in the line is crafted from 100% breathable cotton featuring a thick comfortable waistband.

Brady launched his eponymous fashion brand earlier this year, focusing the line on athletic and leisure wear.

The football icon has struck lucrative deals with well-known brands like Under Armour, Ugg, and Foot Locker throughout his career.