While the UK has a mature and robust online grocery market, there are still opportunities for expansion in a sector valued at £200 billion.
80% of UK consumers say they would do more food shopping online if the experience was improved, and 28% plan to shop mostly online within the next two years. Home delivery is further cited as the preferred channel (23%) over pick-up in store (6.6%).
“With the cost of living crisis shrinking consumer budgets, customers are increasingly looking for the best deals – both online and in-store,” comments Boris Lokschin, Co-Founder and CEO at Spryker.
When it comes to brand recognition, 77% of those surveyed recognised Uber Eats, putting it on an equal footing with Just Eat; Deliveroo followed in third place with 74%.
However, despite considerable investment in the UK market, Amazon was only identified by 63% as an online grocery provider.
In fact, despite a lack of availability there is a strong desire for e-food services in these areas, with 17% of respondents from rural locations already doing most of their shopping online.
Over a third of 35–44-year-olds' grocery spending are spent online. Over 55s are most likely to shop exclusively online.
Despite this, just 7% reported noticeably cutting their spending in supermarkets, and only 10% bought markedly less at low cost providers such as Lidl and Aldi.