Meta is launching a digital designer clothing store called the “Meta Avatars Store.”

Zuckerberg made the announcement during an Instagram Live with Instagram’s vice president of fashion partnerships Eva Chen

Zuckerberg sees the new fashion clothing options as a way for users to express themselves via their avatars

The new virtual store is launching on Facebook, Instagram and Messenger and will allow users to buy digital clothes for their avatars

The store will begin rolling out next week and will initially offer digital outfits from Balenciaga, Prada and Thom Browne

Meta hasn’t revealed any pricing information for these digital outfits. It’s worth noting that the free clothing options for Meta avatars will still remain available

Zuckerberg said Meta plans to make the store an open marketplace where developers can create and sell clothing

“We’re launching our Avatars Store on Facebook, Instagram, and Messenger so you can buy digital clothes to style your avatar,” Zuckerberg said in a statement