Even if you're a skeptic about the potential results, it's hard to ignore the allure of search engine optimization (SEO).

You also know that getting to the top of the search results could lead to an incredible surge in traffic to your website.

In a fraction of a second, you’ll be confronted with thousands, or maybe millions, of different businesses doing what you do. And all of them have spent more time on SEO than you have.

Competition is fierce. SEO is getting more difficult. There's a learning curve to get through. Is it too late to enter the SEO game as a new competitor?

Modern SEO is a totally different animal than early-day SEO. In the early days of Google, it was somewhat easy to exploit the search engine algorithm.

Start small: You don't have to get to rank one overnight. This would also be impossible, even if you were an SEO legend. It's much better if you start small.

SEO is going to remain a cost-efficient and potentially valuable marketing strategy for years, and possibly decades, to come.

Accordingly, it's never going to be officially too late to capitalize on this tactic. The best time to start an SEO strategy may have been several years ago — but the second-best time to start one is today.